Guarantee
TOP position with Pay-Per-Click Search engine
The search engine
market has changed in the past couple of years. Many old major search engines
are gone and most of them are replaced or converted to the new Pay-Per-Inclusion
and Pay-Per-Click model. Though many search engines still offer a free web site
submission option, they do not however guarantee that your web site will be indexed
and it may take a long time for your web site to be listed in their database.
If
you are having a problem getting your web site to be indexed by the search engines,
or if you would like to get quick results from the search engines, now is the
time to consider the new Pay-Per-Inclusion and Pay-Per-Click search engines.
Pay
Per Inclusion is where an advertiser needs to pay a fee to search engines in order
to get their web sites to be listed in the search engines. Normally, your web
site will be indexed by the search engines within 24 hours and your listing will
be updated frequently. You are also requested to pay a renewal fee for your listing
every 6 months or annually. However, this doesn't guarantee a particular position
in the search results, you still need to optimize your web site manually in order
to achieve higher ranking.
If
you want a guaranteed TOP position on all search engines, Pay-Per-Click search
engines is what will help you.
What
is a Pay-Per-Click search engine?
A
Pay Per Click (also known as Pay Per Ranking, Pay Per Placement, Pay Per Performance
or Pay Per Position) search engine enables you to list your site at a particular
position of the search results according to the keyword bid. You list your website
by selecting keywords that refer to your product or service. For each keyword
you determine how much you are willing to spend and what position you want. The
higher you bid the higher you will appear in the search results. You can start
your bid from 1 cent per click for most of the major PPC engines, some PPC engines
have a minimum bid of 5 cents per click.
In
Pay Per Click search engines you only pay for the clicks (or click through) to
your web site. Pay-per-click search engine plays an important role to drive traffic
to the web site because you only pay for actual clicks if some one click on your
listing on the search results. It is risk free and a cheaper alternative to listing
with the bigger search engines. Pay per click search engines usually combine paid
listings with unpaid listings. Usually unpaid listings are provided by search
engines like Google, Inktom or DMOZ. If there is no enough bidders (or listings)
for a certain search term, part of the search results will come from those free
search engines.
Why
place keyword bids on "Pay-Per-Click" search engines?
Recent
study has shown that the "Pay-Per-Click" search engines have become the most effective
way to get your web site to the TOP position of all major search engines. Overture.com
is the clear leader in this field, and then Miva(US) and Miva(UK) (biggest PPC
engine in UK and European market) comes in second. There are also many newcomers
such as 7search.com, kanoodle.com, sprinks.com and Bay9.com.
Generally,
most of these PPC engines are partnered with other free or pay-per-inclusion search
engines, if you are bidding keywords in these PPC engines, your listing will also
appear in all their partner sites.
Over
the years Overture.com has established relationships with many of the top search
engines and directories, including Yahoo, AltaVista, America Online, Lycos, Netscape,
Hotbot, MSN, Compuserve, NBCI and CNET. Miva(US) has also partner with Excite,
HotBot and WebCrawler.
So
what does all of this mean to you and how do you use these relationships to your
benefit?
The
Premium Listings (listings in one of TOP 3 positions )- when some one performs
a search for one of your keywords in Overture.com, the results will also show
up in the TOP 3 positions on all the above search engines . This results in reaching
75% of all internet users as Overture.com claims. The first 3 positions from FintWhat
will also be displayed in Exite, Hotbot and WebCrawler.
For example: Suppose
you have a keyword "books" in one of Overture's top 3 positions. If
a user types the keyword "books" in the search box of AltaVista, the
results page will have your site listed at the very top. You'll have similar results
at the other search engines that are powered with Overture listings.
If
you are having a problem in getting your web site to be listed at the top position
of the major search engines, placing your keyword bids on "Pay-Per-Click"
search engines is the most cost effective way to drive more targeted traffic to
your web site.
Review
of Top 8 pay per click search engines
Overture (formerly called GoTo) : Overture is the oldest and
largest of the pay per click search engines in the market today. The minimum bid
is 5 cents and you must spend $20 per month. It takes about 5 business days to
get listed.
Overture
has a well organized system. There is a non-traffic stop plan. Your account will
automatically be recharged when your balance is low. In addition, there is a fixed
budget plan. You set a maximum to spend every month. Once your maximum is met,
you listings are taken offline until the beginning of the next time period.
Top
3 or 5 position listing will appear on the top position of following partner search
engines: Yahoo!, Lycos, InfoSpaces(including Excite (www.excite.com), Dogpile
(www.dogpile.com), WebCrawler (www.webcrawler.com) and MetaCrawler (www.metacrawler.com)),
MSN, AltaVista, American Online(AOL), NBCI and CNET. Click here
to setup account with Overture...
Miva(US)
The minimum bid is 1 cent and you need to deposit $25 to open a new account.
You can enter up to 1000 keywords at once. Miva(US) reviews every keyword in their
system and verifies its relevancy.
Your
bid change is not updated immediately. It may take several minutes to get your
new bids updated in the search results.
Miva(US)
has entered into an agreement with Lycos to provide the Pay-Per-Click platform
for Lycos's InSite AdBuyer. You can create an account quickly with Lycos's
Adbuyer by converting your keywords from Miva(US) account. Top 3 listing results
will appear in Exite, HotBot, Dogpile, MetaCrawler, WebFerret and CNET. Click
here
to setup account with Miva(US)...
7Search
has a minimum bid of 1 penny and requires a minimum $25 deposit to start bidding.
If paying by credit, your bids will be live immediately upon submitting your credit
card number unless you are from outside the US, in which case your bid prices
will be activated once your credit card is approved.
Services
offered to advertisers include immediate e-mail notification when you are outbid
for the top ranking on a keyword, a keyword generator tool, and a 1:1 banner exchange
program.
7Search
has over 30 million searches per month. Search results appear in 7Search
affiliate network and over 35% of search engines in English speaking countries.
Click here
to setup account with 7search...
Enhance
has a minimum bid of 1 cent and a minimum deposit of $25. Your keywords will be
approved within 48 hours or less. Click here to setup account with Enhance
You
listing will be distributed to their entire network of partners, which reaches
over 30 million unique users monthly. Bid in top 3 positions and your site
will be included in the TopLinks program. Through TopLinks your site can be listed
throughout their Premier Network on sites such as Earthlink, AltaVista, LookSmart
and many more. Click here
to setup account with Enhance...
Miva(UK)
Miva(UK) is a UK and European based pay per click search engine. It has 3 plans:
Bronze, Silver and Gold. The minimum deposit for Bronze account is £100 plus
£10 account setup fee. Your websites will be set live within 48 hours.
Miva(UK)
can help you access targeted leads from 72% of the UK's online population. By
ensuring that your listings appear within top 3-5 search results, your listing
will appear on Yahoo! UK & Ireland, Lycos, Ask Jeeves, ntl:home, Netscape,
UK Plus and Looksmart and many more. Click here
to setup account with Miva(UK)...
Kanoodle
has a minimum bid of 5 cents and deposit of $25. There are free banner ad
impressions for the top 3 of the search results page. You receive $5.00 free bonus
if you make a deposit of $25.00 at signup. It will provide you with 100 relevant
keyword terms and a title and description for your listings.
Your
Kanoodle.com account also allows your listings to be seen on search engines and
sites like Galaxy.com, 37.com, CNET.com, and TurboFind.com as well as 10,000 other
search enabled sites! Click here
to setup account with Kanoodle...
ePilot's require a $100 minimum deposit and 1 cent per click. It
also requires that each advertiser’s account have a minimum usage
(click-thru revenue) of at least $10 per month. It takes approximately one to
three business days to set up your account.
There
are over 200 million monthly searches. E-Pilot's search distribution network consists
of over 70 major search engines. By setting your bid to at least $0.07 per click,
your site will qualifiy to be listed on leading search engines such as: NetZero,
DogPile, Engine59.com, Mamma.com, 24/7 Media and InfoSpace. Click here
to setup account with ePilot...
Sprinks
has a minimum bid of $0.05 for keyword listings and $0.20 for ContentSprinks™
and DirectSprinks™ listings, and a minimum deposit of $50. Your listings
are approved within 3 business days.
ContentSprinks™
listings appear within contextually relevant pages on the web, on sites like About.com,
iVillage and Earthlink.
Through the
Sprinks network of Distribution Partnerships, Sprinks drives more than 8 million
leads a month to an extensive advertiser base of more than 13,000 advertisers.
Advertising on Sprinks exposes you to over 50% of internet users. Some of the
partners include: Ask Jeeves, CNET, DogPile, ConsumerREVIEW.com, Mamma and MetaCrawler.
Click here to
setup account with Sprinks...
Pay
Per Click Bid management Software: there are bid managing tools which
help to manage your bids in all major PPC search engines. One of the tools is
Bid Maximizer . It is a very powerful and simple to use bid managing tool to build
your keyword list, manage your keywords, automatically monitor your keyword bids
and URLs. Click here for more Info and
download free trial version.
Google
AdWords Select
